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adidas and Disney Consumer Products have recently presented the new fall/winter 2010 kids and infant collection from adidas. The new adidas Kids collection inspired by the film features cowboy Woody, space ranger Buzz Lightyear, the Army Men and Bo-Peep, brought to life in vibrant colours, fresh designs and multi-coloured prints. The Toy Story collection for boys and girls consists of apparel and footwear available in adidas Sport Performance Stores, select Disney Stores and at sports retailers globally. | |||
and in Xaqani trade center.
- All Day I Dream About Soccer.
- All Day I Dream About Shoes.
- All Day I Dream About Sports.
- All Day I Dream About Scoring.
- All Day I Dream About Streaking.
- All Day I Dream About Stereos.
- All Day I Dream About Sea.
- All Day I Dream About Studies.
- At Denmark I Demonstrate A Shot.
- After Dinner I Drink A Shot.
- All Day I Dream All Sports.
- All Day I Dream About Salvation
by the adidas company founder, Adi Dassler, and first used on footwear in 1949.
Dassler created a symbol that could be immediately recognized when his footwear
was used in athletic competition and associated with adidas. He emphasized the
association with the slogan “The Brand with the 3 Stripes”. The 3-Stripes were first
used on apparel in 1967. The 3-Stripes now enjoy worldwide recognition as an adidas
symbol.
In the late 60s adidas expanded into the leisure and apparel sector, and this prompted
Käthe and Adi Dassler to seek a new, additional identification mark for the adidas
brand. In August 1971, the
Trefoil was born, out of more than 100 ideas. Inspired bythe 3-Stripes, it is a geometric execution with a triple intersection, symbolizing the
diversity of the adidas brand. This symbol was first used on adidas products in 1972,
and later became the company’s corporate symbol. Today it plays the important role
of representing the adidas Originals collection.
In 1997, adidas decided to introduce an integrated corporate design, choosing as the
core element a new and yet familiar logo: the
3 bars. It was designed in 1990 by thethen Creative Director Peter Moore, and initially used on the Equipment range of
performance products. It is inspired by the 3-Stripes as they appear on footwear. The
shape formed by the bars also represents a mountain, indicating the challenge to be
faced and the goals to be achieved.
In August 1998, following the merger of adidas and Salomon, the then named adidas-
Salomon AG introduced a new corporate logo. The logo unites the values of the brands
of the Group, incorporating the typical colours of the two previous groups: blue for
adidas, red for Salomon. The logo shows three shapes coming together to form a
larger shape, namely a diamond. The space between the shapes forms another shape,
that of a person with arms raised in victory and celebration. This logo appeared on all
In July 2002, adidas-Salomon AG presented a revolutionary new business strategy for
the adidas brand, aimed at expanding its customer base and driving top-line growth.
The new structure marked a fundamental shift from the traditional “Footwear” and
“Apparel” structure, introducing a new three-divisional approach with the “Sport
Performance”, “Sport Heritage” and “Sport Style” divisions.
The products in the adidas Sport Performance division are developed for the sports
performance market but have design appeal, encouraging consumers to wear the
products both on and off the court or playing field.
The adidas Sport Heritage division contains adidas Originals products. Originals
products seek to extend the adidas brand’s unique and authentic heritage to the
lifestyle market. Design and functionality are already strong aspects of the two
existing adidas divisions and are continued with an even stronger focus in the new
Sport Style division.
adidas Sport Style
- the future in sportswear designed by Yohji Yamamoto is anexclusive collection, consisting of men’s and women’s footwear, apparel and
accessories. It combines the mission of the sports brand with the vision of style to
develop an unexpected and radical appeal. Yohji Yamamoto: “For me, this is an
interesting and exciting new project on many levels. And, I always wanted my clothes
to be accessible to… and desired by… a greater number of people, and I feel that it will
be possible for me to achieve this through this new line.”
In 2007, the Sport Heritage and Sport Style divisions merged into a single Sport Style
division. The logos of the two divisions remain visible on the respective collections.
The corporate logo changed after the divestiture of Salomon in October 2005. The new
logo of the adidas Group was launched in April 2006. The adidas Group logo is the
umbrella under which all Group-owned brands stand. It brings adidas back to its roots
by using the familiar adidas wordmark as a visual identity to the business community,
strengthening image and impression.
From a design perspective, the new logo is simple, clear, confident and shows
leadership. It will support future business growth and is flexible enough to anticipate
any unforeseen changes.
At the same time the adidas brand received a new logo to incorporate the divisions
Sport Performance and Sport
The adidas Group at a glance
adidas
– a name that stands for competence in all sectors of sport around the globe.The vision of company founder Adolf (“Adi”) Dassler has long become reality and his
corporate philosophy the guiding principle for successor generations.
The idea was as simple as it was brilliant. Adi Dassler’s aim was to provide every
athlete with the best possible equipment. It all began in 1920, when Adi Dassler
made his first shoes using the few materials available after the First World War.
Today, the adidas product range extends from footwear and apparel to accessories
for all kinds of different sports. The key priorities are: running, football, basketball
and training.
In 1949 Adi Dassler first registered adidas in the commercial register
(Handelsregister) in Fürth (near Herzogenaurach). The official name of the company
back then was “Adolf Dassler adidas Sportschuhfabrik”. After a period spanning
almost 70 years, the Dassler Family withdrew from the company in 1989, and the
enterprise was transformed into a corporation (“Aktiengesellschaft”).
French-born Robert Louis-Dreyfus was Chairman of the Executive Board from April
1993 to March 2001. It was he who initiated adidas’ flotation on the stock market in
November 1995. Since 2001, Herbert Hainer has been leading the Group.
adidas Group
– In 1997, adidas acquired the Salomon group, and the company’sname changed to adidas-Salomon AG. The Salomon group also included the
TaylorMade golf brand.
In October 2005, the Salomon business segment, including the related subsidiaries
and brands Salomon, Mavic, Bonfire, Arc’Teryx and Cliché, was sold to the Finnish
Amer Sports Corporation. The company changed its legal name to “adidas AG”
following shareholder approval at the Annual General Meeting in May 2006.
On January 31, 2006, adidas-Salomon AG acquired Reebok International Ltd. The
closing of the Reebok transaction marked a new chapter in the history of the adidas
Group. By combining two of the most respected and well-known brands in the
worldwide sporting goods industry, the new Group benefits from a more competitive
worldwide platform, well-defined and complementary brand identities, a wider
range of products, and a stronger presence across teams, athletes, events andleagues. And in June 2006, the company’s name is changed to adidas AG.
The adidas Group has well over 38,000 employees worldwide, with more than 2,600
working at the company’s headquarters in Herzogenaurach. A team of designers,
product developers and experts for biomechanics and material technology carries
out research in Portland and at adidas’ second technology centre in Scheinfeld near
Nuremberg.
In Scheinfeld models, prototypes and made-to-measure performance products are
also manufactured and tested. It is here that adidas maintains the only sports shoe
production facility still in existence in Germany.
More than 170 subsidiaries guarantee marketplace presence for products of the
adidas Group around the world. Sales and distribution of adidas products is grouped
in four regions worldwide: Europe/Emerging Markets, North America, Asia/Pacific
and Latin America. Today, the adidas Group is Europe’s biggest supplier of athletic
